The hardware industry needs to pay attention to these key points this year
——The work report of the third council of the sixth session of the China Hardware Products Association proposes work ideas and key points in 2022
□ Reporter Lu Jun Text/photograph
The China Hardware Products Association recently released the third work report of the sixth council, which proposed the work guiding ideology of the China Hardware Products Association in 2022 and highlighted several major work points in 2022. The reporter found out that the focus of the association’s work in 2022 is also the general trend of future industry development and the opportunities that enterprises need to pay attention to. Understanding these ideas and key points will point out the general direction for the development of enterprises this year.
Evaluate the situation rationally and strive to move forward steadily
The focus that enterprises need to pay attention to in 2022 is, first of all, to rationally and correctly judge the future situation to ensure the steady development of enterprises as the uncertainty of the external social and economic environment increases.
The 2021 Central Economic Conference pointed out that under the impact of the global epidemic, the external environment has become increasingly complex, severe and uncertain, but the fundamentals of my country’s long-term economic growth will not change. Judging from the situation of the hardware products industry, stabilizing exports and promoting domestic sales are the prerequisites for the industry to maintain smooth operation. Adhering to innovation, high standards, high quality, high efficiency, expanding channels, and building brands are the only way to sustainable development.
Consolidate and strengthen traditional export advantages and actively expand emerging markets. In 2020 and 2021, the exports of the hardware products industry have experienced changes from bottom to recovery growth to retaliatory growth. However, since 2021, due to the sharp increase in raw materials, profit levels have dropped sharply compared with 2020. Companies have fallen into a situation where orders have increased significantly but profits are meager or even unprofitable.
From January 1, 2022, the Regional Comprehensive Economic Partnership (RCEP) has officially entered into force. As a modern, comprehensive, high-level and reciprocal free economic and trade agreement covering 29.7% of the world’s population and 28.9% of GDP, it means that the world The birth of the largest free trade zone will inject new momentum and new growth opportunities into the Asia-Pacific region and the global economy. It will also further unleash the advantages of my country’s hardware manufacturing industry. Industry companies must seize this major opportunity and proactively seek new breakthroughs and growth points.
For the real estate market that is closely related to the demand of the hardware products industry, it is necessary to do segmentation research, focus on the existing housing market, and develop kitchens, bathrooms and furniture suitable for public rental housing, affordable housing, rental housing, and suitable for the renovation of old houses. Hardware products. It is necessary to do a good job in research and development of products for “one old and one young”, and launch products suitable for the elderly that meet the needs of families with three children and the needs of an aging society. At the same time, we must strengthen the construction of market channel networks, carry out multi-channel, multi-format, and multi-form marketing activities to provide consumers and users with satisfactory products and services.
High-quality development is the general direction of the industry
High-quality development is the general trend and direction of the development of the hardware industry for a long time to come. The “Guiding Opinions on the Development of the Hardware Products Industry during the “14th Five-Year Plan”” clarifies the guiding ideology, principles and key tasks for the development of the industry during the “14th Five-Year Plan”, and proposes that the average annual growth of the industry’s total output value during the “14th Five-Year Plan” period shall be more than 5%. , while further consolidating its status as a global hardware manufacturing factory, it will also improve its modern manufacturing system and move towards the development goal of becoming a powerful hardware manufacturing country. The “Guiding Opinions” will guide the high-quality development of the industry and provide professional services for the comprehensive transformation and upgrading of member units.
Quality is the core of products and the core competitiveness of enterprises. To achieve the goal of strengthening the country, the hardware products industry must strengthen the awareness of quality first. Without the foundation of product quality, brand, image, and publicity are just rootless roots. The “Outline” of the country’s “14th Five-Year Plan” and long-term goals for 2035 clearly states that quality improvement actions must be implemented in depth to promote manufacturing products to “increase variety, improve quality, and create brands.”
The China Hardware Products Association has carried out quality improvement actions in the overall kitchen and lock industries respectively, and achieved remarkable results. This year, we will continue to carry out quality improvement actions in industries with mature conditions, and cooperate with national news media such as China.com and advantageous sales platforms such as JD.com and Tmall to publicize and report high-quality companies and endorse and assist the sales of high-quality companies’ products. . For products with quality problems, the industry should be organized to hold quality analysis meetings and propose corrective measures.
Digital transformation is the general trend
In order to adapt to the digital transformation of the industry and promote the information, digital and intelligent transformation needs of the hardware products industry, and strengthen capacity building to serve members, the China Hardware Products Association has established a Digital Promotion Committee (referred to as the Digital Committee). The Digital Committee aims to serve industries and enterprises and empower enterprises by relying on cutting-edge technologies such as big data, the Internet, and artificial intelligence.
In 2022, the association will integrate relevant data resources, use mature industries as pilot projects, gradually establish and improve industry databases, provide accurate basis for industry data research, promote the deep integration of industrialization and industrialization, transform and upgrade production methods, and gradually realize digital informatization transformation and improvement. With the goal of increasing quality and efficiency, we will enhance the brand building, ecological and industrial chain construction and digital marketing capabilities of the association and member units, and create the most credible digital marketing and information service comprehensive platform in the industry. In 2022, the Numerical Committee will choose an opportunity to hold its first offline working meeting and issue certificates to expert committee members.
Standardization and green production will strengthen
The Secretariat of the China Hardware Products Association, as the unit responsible for the Secretariat of the National Hardware Products Standardization Technical Committee, has played an important role in the smooth development of industry standardization work over the years. In 2022, the association will give full play to this advantage and carry out relevant standardization work based on the requirements of the “National Standardization Development Outline” and on the principle of adhering to market orientation, ensuring basic consumption, increasing high-quality consumption, seizing high-end consumption, and leading industrial upgrading with consumption upgrading. , strengthen research on new products, new technologies, and new materials, and promote the formulation and revision of relevant product standards in key areas.
Promote and improve the standardization of green development in the field of hardware products, focus on green product evaluation, carbon neutrality, and carbon peak standards, strengthen the guidance of green standards, continue to optimize ecosystem construction and protection standards, promote the conservation and intensive use of natural resources, and build a strong green Based on production standards, strengthen the guidance of green consumption standards; strengthen the formulation and revision of group standards, adhere to the principle of “high, new and fast”, maximize the advantages of group standards, and promote the improvement of the overall quality level of the industry; accelerate intelligent, adaptive The construction of the old standard system will promote the related product industry and standardization process, and target the rapid development of the market for products for special groups such as maternal and child products, products for the elderly and the disabled, and improve the universal standard system across fields and industries.
Pay attention to China International Hardware Show (CIHS) and China International Kitchen and Bathroom Home Expo (KIB)
The China International Hardware Show (CIHS) and the China International Kitchen and Bathroom Expo (KIB) are the two major exhibitions that hardware companies need to focus on this year. This year’s China International Hardware Exhibition has been scheduled to be held at the Shanghai New International Expo Center from September 21 to 23. The China Hardware Products Association will strengthen communication with relevant departments in Shanghai to ensure that the exhibition is held as scheduled. At the same time, we will also increase efforts to publicize, promote and attract investment for the exhibition.
The China International Kitchen and Bathroom Expo (KIB), exclusively hosted by the association, will also be held concurrently with CIHS. KIB has been officially named and registered. Its new image, new concept and new strategy will surely become a bright spot in the fields of modern kitchens, bathrooms and home life.
2022 is destined to be an extraordinary year. The world economic landscape is undergoing profound changes. Although China’s economic rise will encounter various setbacks, its momentum is unstoppable. Paying attention to the key points and trends of the hardware industry in 2022 will help companies understand the situation, be pragmatic, and move forward steadily, laying a solid foundation for development throughout the year.